The ‘Tommy
Hilfiger’ store will be the brand’s largest location in Israel,
and will open
at Sarona, Tel Aviv’s exclusive new shopping destination, on March 20, 2014.
Tommy Hilfiger
will make his inaugural visit to Tel Aviv to celebrate the store opening event
on April 2, 2014.
AMSTERDAM, THE NETHERLANDS (March, 2014) – The Tommy Hilfiger Group, which is wholly owned by PVH
Corp. [NYSE: PVH], is pleased to announce the opening of the first Tommy
Hilfiger anchor store in Tel Aviv, Israel, on March 20, 2014. It is the
largest Tommy Hilfiger store in
Israel, and is located in the center of Tel Aviv at Sarona on Kaplan Street,
prominently situated amongst a mix of local and international brands and
retailers. The store is operated by Al
Srad Ltd., exclusive distributor and master franchisee of Tommy
Hilfiger in Israel.
Mr.
Tommy Hilfiger will attend the official store opening celebration on April 2,
2014, where a variety of activities and installations will celebrate the brand’s
preppy lifestyle and “classic American cool” heritage. Guests will be invited
to browse a special showcase of the Spring/Summer 2014 collections – including styles
presented on the runway during New York Fashion Week, which marks the first
time Tommy Hilfiger Collection will
be available in Israel.
“Sarona’s
unique retail concept and historical setting create an exciting, eclectic atmosphere
for our collections,” said Tommy Hilfiger. “Our stores around the world are the
ultimate expression of the Tommy Hilfiger
lifestyle and showcase our unique brand spirit: welcoming, inclusive, engaging
and fun. Our new Sarona location has a sophisticated yet relaxed aesthetic that
brings the whole personality of the brand to life.”
Local
celebrities, press, fashion insiders and bloggers will attend the opening event,
which will be followed by an exclusive dinner at Jajo Wine Bar. The opening festivities will be shared globally via Tommy Hilfiger’s social media channels
and aggregated using the dedicated #TommyHilfigerSarona hashtag.
The Sarona store’s approximately
725 square meter / 7,800 square foot interior reflects a blend of traditional
and modern influences that epitomize the quintessential Tommy Hilfiger aesthetic. The store will offer a wide selection of the brand’s collections,
including Tommy Hilfiger Collection, men’s
and women’s sportswear, tailored, accessories and childrenswear.
The
Sarona project is an urban open-air commercial center and historical site. The
development involves the preservation and renovation of 33 historic stone
buildings – some of which date back to 1871 – transforming the area into
Israel’s premier destination for shopping, dining and culture. In designing the
Tommy Hilfiger store, many of the
original architectural elements of the space have been
preserved, complemented by new features that will include custom fixtures and
displays. An array of mid-twentieth
century pieces – such as traditional American antiques and graphic artwork –
juxtapose against classic furnishings and accessories, providing an eclectic backdrop for the brand’s collections. The
Sarona Tel Aviv store echoes
the refined elegance of the Tommy
Hilfiger global flagships in New York, Paris, London, Tokyo and L.A., while
incorporating the classic, American, cool look and feel that’s at the heart of
the Tommy Hilfiger brand.
There are over
1,200 Tommy Hilfiger stores in over 90 countries worldwide including
global flagships in seven locations: Fifth Avenue, New York (September 2009);
the Champs-Élysées, Paris (November 2010); Brompton Road, London (August 2011);
Omotesando, Tokyo (April 2012); Regent Street, London (November 2012);
Robertson Boulevard, Los Angeles (February 2013); and Schadowstraße, Düsseldorf
(August 2013). Anchor stores are located in Amsterdam, Beijing, Berlin, Bogotá,
Buenos Aires, Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Helsinki,
Hong Kong, Istanbul, London, Luxembourg, Madrid, Mexico City, Miami, Montréal,
Moscow, Mumbai, Munich, New York, Osaka, Panama City, Santiago, São Paulo,
Seoul, Shanghai, Singapore, Sydney, Vancouver, Vienna, and Zurich.
# # #
About The Tommy Hilfiger Group
With a
premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger
Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s
most recognized designer apparel groups. Its focus is designing and marketing
high-quality menswear, womenswear, children’s apparel and denim collections. Through
select licensees, the Group offers complementary lifestyle products such as
sportswear for (underwear, robes and sleepwear); eyewear; sunwear; watches;
handbags; men’s tailored clothing; men’s dress furnishings; socks; small
leather goods; fragrances; home and bedding products; bathroom accessories; and
luggage. The Hilfiger Denim product line consists of jeanswear and
footwear for men, women and children; bags; accessories; eyewear and fragrance.
Merchandise under the Tommy Hilfiger brands is available to consumers
worldwide through an extensive network of Tommy Hilfiger retail stores,
leading specialty and department stores and other select retailers and retail
channels.
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and markets a
variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy
Hilfiger, IZOD, ARROW, Warner’s and Olga, and
its licensed brands, including Speedo, Geoffrey Beene, Kenneth
Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean
John, Chaps, Donald J. Trump Signature Collection, JOE
Joseph Abboud, DKNY, Ike Behar and John Varvatos.
About Al
Srad Ltd.
Over the past 20 years, Al Srad Ltd. –
owned by the Irani family – has successfully introduced and developed numerous
brands in Israel’s fashion retail market. Today, Al Srad Ltd. exclusively
distributes over 30 international lifestyle and apparel brands throughout the
country, including Versace, Giorgio Armani Group, Bally, Marc by Marc Jacobs,
Michael Kors, Red Valentino, M Missoni, Juicy Couture, Paul & Shark,
Levi’s, Diesel, Asics, Tommy Hilfiger, UGG and Camper. Al Srad Ltd. employs
over 1,100 staff and oversees more than 1,000 points of sale throughout Israel.
For further information:
Kimberley Witcomb
Director of European Communications
T +31 20 589 5714
TOMMY HILFIGER STORE
Location: Tommy
Hilfiger Tel Aviv
Kaplan
Street, Sarona
Tel
Aviv, Israel
Date of
Opening: March
20, 2014
Store
Format: Sportswear
Ground
Floor: Tailored,
Men’s Sportswear, Accessories
First
Floor: Runway,
Women’s Sportswear, Accessories, Childrenswear
Total Floor
Space Area: 727 square
meters
Total Net
Trading Area: (Sales) 560 square
meters
Store Concept: Sportswear
Interior
Architecture: Tommy
Hilfiger Design & Development
Visual
Design/Merchandising: Tommy
Hilfiger Visual Merchandising Team
Lighting: Ansorg
Fixturing: Teamwork
and Image Builders