A new level of ambition and transparency for sustainable business. Let's drive fashion forward - for good.
Forward Fashion is our strategy to transform how clothes are made and (re)used, and the actions we are taking to move our business and the fashion industry toward a more innovative and responsible future. We do this because resources are limited and, for us, human rights are non-negotiable.
Forward Fashion has three strategic focus areas that guide our activities and drive impact across our business. Explore the strategy below.