NEW YORK, NY, JULY 11, 2014 – Calvin Klein, Inc., a wholly owned
subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of
Coty Inc., today announced that British actor Charlie Hunnam, who
stars in FX’s hit television series,
Sons of Anarchy, and Dutch supermodel Doutzen
Kroes, will be featured in the new worldwide advertising campaign for the
brand’s latest women’s fragrance, REVEAL Calvin Klein, which will
debut in July 2014.
The REVEAL Calvin Klein print
advertising campaign was shot by renowned photographers Mert Alas + Marcus Piggott who collaborated with creative
director Doug Lloyd of Lloyd&Co. The print creative features Ms. Kroes
and Mr. Hunnam in a heated embrace through the window of a modern high-rise
apartment. As the sun sets behind a dusky skyline, the city is reflected in the
window, suggesting a voyeuristic glimpse at a sexy game of seduction and
desire.
Famed director Jonas Akerlund, working with Lloyd as consulting
creative director, created the REVEAL Calvin Klein television
advertising campaign, which expands upon the story begun in the print campaign
to depict a fantasy about the erotic possibility of a seduction game and what
will be revealed. The
television campaign features the track ‘Bright Lights’ by Grammy Award winning
artist, Gary Clark Jr.
“REVEAL Calvin
Klein is a classic Calvin Klein fragrance that is globally appealing, because
it speaks to women who want to feel sexy, confident and provocative,” said Steve Mormoris, Chief Marketing Officer
Fragrances, Coty Inc. “Doutzen perfectly embodies that woman.”
Steve
Shiffman, Chief Executive Officer, Calvin Klein, Inc., added, “REVEAL
Calvin Klein is an exciting new addition to the Calvin Klein Fragrance
portfolio. This latest offering is a unique scent, and will continue to
strengthen the innovation that drives the brand.”
The REVEAL Calvin Klein scent
defines a new fragrance category – the solar oriental – which is characterized
by intriguing duality, unexpected freshness and enveloping warmth. A highly
sensorial raw salt signature captures traces of the erotic scent of skin. The
fragrance was created by perfumers Jean-Marc
Chaillan and Bruno Jovanovic of fragrance house IFF, in conjunction with
fragrance consultant Ann Gottlieb.
The REVEAL Calvin Klein campaign will also enter the digital space with exclusive content that will reveal more of the story, the talent, and how their passion was ignited via the hashtag #REVEALMORE. The program will establish and build the REVEAL Calvin Klein brand with sophisticated and aspirational digital-only content to be activated via Calvin Klein’s social media channels and in partnership with social influencers in August and continuing through October.
In addition to starring as
Jackson ‘Jax’ Teller in FX’s Sons of
Anarchy, the highest rated drama in the network’s history, Mr. Hunnam has
starred in several films, including Guillermo del Toro’s Pacific Rim, Jordan Roberts’ comedy Frankie Go Boom and Stefan Ruzowitzky’s Deadfall with Eric Bana and Olivia Wilde. Mr. Hunnam also starred
alongside Elijah Wood in the independent film Green Street Hooligans about the violent world of soccer
hooliganism, and recently filmed Crimson
Peak for Guillermo del Toro alongside Tom Hiddleston and Jessica Chastain,
which will be out next summer.
Ms. Kroes is an international
supermodel who consistently works with the industry’s most respected
photographers. She has graced
the covers of American, Italian, French, Chinese, Japanese, German and Spanish
editions of Vogue, as well as numerous other titles. When not working or spending time with her
husband, DJ/producer Sunnery James, and their young son Phyllon, Ms. Kroes is
actively involved in supporting environmental causes and the non-profit Dutch organization
dance4life, which educates young people about HIV & AIDS prevention through
dance and music.
Calvin Klein, Inc., a wholly owned subsidiary
of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing
studios in the world. It designs and markets women’s and men’s designer
collection apparel and a range of other products that are manufactured and
marketed through an extensive network of licensing agreements and other
arrangements worldwide. Product lines under the various Calvin Klein brands
include women’s dresses and suits, men's dress furnishings and tailored
clothing, men’s and women's sportswear and bridge and collection apparel, golf
apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel,
hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags,
small leather goods, and home furnishings (including furniture). For more
information, please visit calvinklein.com.
Coty Inc. [NYSE: COTY] is a leading global
beauty company with net revenues of $4.6 billion for the fiscal year ended June
30, 2013. Founded in Paris in 1904, Coty is a pure play beauty company with a
portfolio of well-known fragrances, color cosmetics and skin & body care
products sold in over 130 countries and territories. Coty's product offerings
include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc
Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional
information about Coty Inc., please visit coty.com.
# # #
EDITORIAL
CREDIT: REVEAL Calvin Klein, a new women’s fragrance from Calvin Klein
IMAGE
CREDIT: © 2014 Mert Alas + Marcus Piggott
VIDEO
CREDIT: Directed by Jonas Akerlund
LINK
TO VIEW VIDEO: http://youtu.be/4bY3A2w7d8c
SOCIAL MEDIA: facebook.com/calvinklein;
calvinklein.tumblr.com; google.com/+calvinklein;
youtube.com/calvinklein;
twitter.com/calvinklein; instagram.com/calvinklein;
#REVEALMORE @calvinklein
CONTACTS:
Calvin Klein, Inc. Coty
Inc.
Jennifer Crawford Ashley
Barrett
SVP, Corporate Communications VP,
Global Public Relations
212 292 9795/ jennifercrawford@ck.com 212 389 7118 / ashley_barrett@cotyinc.com
Nacole Snoep Natalia
Sanchez
SVP, Women’s
PR & Celebrity Director, Global Public Relations
212 292 9671 / nacolesnoep@ck.com 212 389
6840 / natalia_sanchez@cotyinc.com