The Underwear Group, a division of PVH Brands Australia, a subsidiary of PVH Corp., announces the launch of the much-anticipated Shaping Bra collection under its Nancy Ganz brand, Australia’s leading shapewear brand. The Shaping Bra collection offers total body solutions, performance and functionality for women of all body sizes.
The collection, designed locally in Australia by women for women, is versatile, comfortable, functional and inclusive for all body types, ranging from size 10 – 18 with cups from B to G. The bra collection includes the market first BODY I.DTM with innovative technology at the underarm designed for a customized fit and to provide ultimate comfort and personalized support. Body Light with breathable cups, multiway straps and smooth infinity edges, wire-free Body Fusion with flexible pads and built-in shape support and a comfortable and supportive silicone free strapless solution with Body Define.
“The most important things that women look for when selecting a bra include comfort, fit and support, and we’ve kept this top of mind when developing our Nancy Ganz solution bras. Our innovative BODY I.DTM technology allows us to remove tight and uncomfortable elastics, that are often very visible through clothes, and replace them with customized support for a balanced fit and a smooth flat transition from garment to body. Our Shaping Bra collection is made with the most premium materials, allowing everyday comfort and support for all women - at Nancy we’re here to support you!”
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Sarah O’Neill, Senior Designer The Underwear Group, PVH Brands Australia
“Nancy Ganz has and always will be about the Nancy Ganz customer...we listen, we learn and we are inspired by her to produce expertly designed intimate body solutions to meet her every need. With our latest Shaping Bra collection, we identified a need for a new kind of bra that had a superior level of functionality and comfort - we achieved this through unique customized technology. Importantly, our new technology-based solution bras are inclusive and diverse through our extensive size offer that caters for real women.”
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Victoria Jubb, General Manager The Underwear Group, PVH Brands Australia
The campaign produced in collaboration with renowned fashion photographer, Steven Chee, features a strong and diverse group of Australian models including Sarah Stevens, Rachael Bardsley, Jessica Vander Leahy and Laura Wells.
The Shaping Bra collection is available in Black, Warm Taupe, Blushing and American Beauty, with prices starting at $64.95 and sizing ranging from 10-18 with cups B-G. Customers can shop the collection online at nancyganz.com.au and in Australian department stores Myer and David Jones.