PVH Corp. Announces License Agreement with Oracon for Men’s ARROW Brand Clothing in Brazil

NEW YORK--(BUSINESS WIRE)--Jan. 9, 2013-- PVH Corp.’s (NYSE: PVH) Cluett, Peabody & Co., Inc. subsidiary and Oracon Com. De Conf. LTDA have entered into a license agreement under which Oracon will market and distribute in Brazil, men’s clothing under the ARROW brand.

Under the license, Oracon will produce ARROW dress shirts, suits, ties, sportswear, underwear, jackets, knits and jeans to be sold at multi-brand and specialty stores in Brazil. Oracon also has the rights to open ARROW stores and launch an e-commerce site exclusively featuring such products.

“We continue to grow our international ARROW business, and are excited by our partnership with Oracon, as well as entering into the Brazilian marketplace,” said Ken Wyse, President of Licensing for PVH Corp. “Oracon has extensive knowledge and experience in these product categories in Brazil and we look forward to having them on the ARROW licensee team to further expand the ARROW brand’s global reach.”

“Oracon is one of the leading apparel companies in Brazil,” said Jose Szachnowicz, President of Oracon. “We are very pleased with our new licensing agreement with Cluett/PVH for ARROW, a truly iconic American brand. We believe our expertise in the men’s apparel industry in Brazil, the increase in opportunities for international brands in our marketplace and ARROW’s rich heritage as a symbol of authentic American fashion provides a strong foundation for successfully launching and growing ARROW in Brazil.”

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

About Oracon Com. De Conf. LTDA

Oracon, a leading apparel company in Brazil, markets men’s casual, dress and sportswear under its own brands, Yachtmaster, Hemingway Clothing & Co., California Surf, and its licensed brands, Camaro and Corvette. Oracon markets womenswear under its Sweet Vanilla and Menina Flor brands.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Forward-looking statements made in this press release, including, without limitation, statements relating to PVH Corp’s future plans, strategies, objectives, expectations and intentions, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation, the following: (i) the Company's plans, strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the Company; (ii) the levels of sales of the Company's licensees at wholesale and retail, and the extent of discounts and promotional pricing in which the Company's licensees and other business partners are required to engage, all of which can be affected by weather conditions, changes in the economy, fuel prices, reductions in travel, fashion trends, consolidations, repositionings and bankruptcies in the retail industries, and other factors; (iii) civil conflict, war or terrorist acts, the threat of any of the foregoing, or political and labor instability in any of the countries where the Company's licensees' or other business partners' products are sold, produced or are planned to be sold or produced; (iv) disease epidemics and health related concerns, which could result in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced in infected areas, as well as reduced consumer traffic and purchasing, as consumers limit or cease shopping in order to avoid exposure or become ill; (v) the failure of the Company's licensees to market successfully licensed products or to preserve the value of the Company's brands, or their misuse of the Company's brands and (vi) other risks and uncertainties indicated from time to time in the Company's filings with the Securities and Exchange Commission.

The Company does not undertake any obligation to update publicly any forward-looking statement, whether as a result of the receipt of new information, future events or otherwise.

Source: PVH Corp.

PVH Corp.
Investors:
Dana Perlman, 212-381-3502
Treasurer and SVP,
Business Development and Investor Relations
or
Licensing:
Ken Wyse, 212-381-3628
President, Licensing & Public Relations
or
Media:
Jason Colin, 212-381-3937
Director of Communications