Calvin Klein is pleased to announce Jung Kook, South Korean singer, songwriter and member of 21st century pop icons BTS, as global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear.
The world-renowned sensation makes his debut for the brand in a new campaign wearing the brand’s Spring 2023 collections. Shot by Park Jong Ha, the campaign captures him in new styles, including our 90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.
On the announcement, Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein, said, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
Jung Kook said, “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”
The campaign launches globally today, March 28.