Calvin Klein today introduces the final chapter of its Fall 2024 campaign starring the five members of global musical phenomenon NewJeans. The campaign, shot by Gordon von Steiner, sees MINJI, HANNI, DANIELLE, HAERIN and HYEIN in the brand’s new denim and Fall essentials.
The campaign channels vibrant color and effortless cool, shining a spotlight on the K-pop group as a whole, and as individuals. Their innate confidence shines through in the campaign video as they playfully move along to “It Girl” by Kah-Lo, Karma Fields & Associanu. Across the visuals, their natural charisma and distinct personalities are brought to life through the bold simplicity of Calvin Klein’s newest jeans, tees and outerwear.
“We are so excited to be starring in a Calvin Klein campaign,” stated NewJeans. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”
The campaign styling is rooted in Calvin Klein’s Fall 2024 denim, featuring barrel, wide and straight leg fits designed for carefree ‘90s energy. This season’s jeans are paired with Calvin Klein’s iconic monogram tees, now available in cropped, boxy fits, and layered with new outerwear for modern style. Across puffer jackets, bombers, classic denim truckers and blazers, the look is contemporary, fun and full of attitude.
The campaign launches globally on September 24, 2024, with content featuring NewJeans pulsing out on @calvinklein social channels throughout the week. The campaign will also appear on high-impact out-of-home placements around the globe, and campaign posters will be available as gifts with purchase in select markets across Asia, North America and Europe.