Consumer Engagement

Warners Ranks No. 1 Bra of the Year

Warner’s® Easy Does It® Wire-Free Seamless Bra ranked No. 1 in this year’s NPD Intimate Apparel Awards.

Easy Does It® has been a favorite among consumers and influencers, as one of our most versatile and inclusive (sizing), wireless bras. Last year, it ranked as the No. 2 bra.

Previously sold out on Amazon, this wireless bra features extra side coverage panels, providing a seamless and smooth look. Created in an all-over stretch fabric to hug the body, the comfortable, wire-free cups offer light support, while molding to your silhouette.

The product is designed to appeal to a wide range of consumers with inclusive sizing from XS-2X (with 3XL launching in Spring 2022).

Check out Warner’s® Easy Does It® Wire-Free Seamless Bra here.

Click on the video below to see Sharon Leighton, President of Wholesale for Calvin Klein NA and The Underwear Group, accepting the award this year at NPD’s virtual ceremony.