Warner’s brought on Busy Philipps, actor, bestselling author and activist, to star in their first-ever celebrity campaign. In addition, Warner’s partnered with five influencers around the country to promote their new seasonal products and build brand awareness around the campaign. The ‘Real Life, Real Comfort’ marketing campaign is one of the many reasons that led to the Warner’s® Easy Does It® Wire-Free No Bulge Bra* ranking among the top 2 bras in the market, beating out competitors who have consistently held the top positions in the past years.
At PVH, we strive to meet the consumers’ needs, continually innovating our products, partnerships, and brand ambassadors to connect with consumers in an ever-changing social and retail climate. We create products that people love, which is why, even during a difficult year like we have had, we continue to win with the consumer.
*Source: The NPD Group / Retail Tracking Service / U.S. Dollar Sales, 12 months ending December 2020