Consumer Engagement

Tommy Hilfiger Launches 2023 “Summer Essentials” Lifestyle Campaign with Actress and Brand Ambassador Madelyn Cline

TOMMY HILFIGER introduces the 2023 “Summer Essentials” lifestyle campaign, featuring American actress, and brand ambassador, Madelyn Cline and rising actor, Mason Gooding. Shot on location in Miami, Florida by photographer Jack McCain, the campaign showcases summer staples at the heart of a classic Americana summer wardrobe.

"Fusing fashion and pop culture has always been an important part of our heritage,” says Tommy Hilfiger. “We are excited to welcome Madelyn to our collective of partners championing creativity and self-expression. She brings a contemporary energy to our classic Americana style and our range of summer essentials."

The images feature Madelyn and Mason outfitted in key summer essentials, including versatile cotton button-downs and polos, breezy t-shirts and effortless chinos. Prep silhouettes are styled with archival pieces, such as the Oxford shirt, heritage chino and 1985 polo reimagined through new shapes and elevated fabrications.

Madelyn recently joined TOMMY HILFIGER for the 2023 Miami Grand Prix to celebrate the launch of the Tommy x Mercedes-AMG F1 x Awake NY Collection. In February, Madelyn also attended an intimate New York Fashion Week dinner to celebrate the TOMMY HILFIGER Spring 2023 collection. She announced her official ambassadorship with the brand to her 16.4M social media followers in May.

"I am absolutely thrilled and honored to partner with such a legendary brand like TOMMY HILFIGER,” said Madelyn Cline. “I grew up wearing Tommy, so having the opportunity to join forces with the brand is a dream come true. I can't wait to bring my own creativity and passion to the table.”

The campaign will go live on TOMMY HILFIGER social channels starting on June 13, 2023. TOMMY HILFIGER summer essentials styles are now available to shop at