Consumer Engagement

TOMMY HILFIGER Breaks Stray Kids Spring 2024 Campaign

Tommy Hilfiger reunites with Stray Kids for Spring 2024 with a campaign that revisits Mr. Hilfiger’s original vision for modern prep classics. Capturing a moment of downtime between global tour dates, the campaign is a celebration of their collective energy and authentic bond, captured through a red, white, and blue lens.

“We've been fans of TOMMY HILFIGER since we were kids and we’re thrilled to continue this partnership,” said Stray Kids. “We approached this shoot just like band-life, with everyone bringing their unique personality and then merging it with Tommy’s Classic American Cool style. How cool is it that we get to work hard together while having so much fun – we cannot wait for our fans to discover this authentic portrayal of our life behind-the-scenes!”

“I have always been inspired by pop culture’s intersection of fashion and entertainment.” said Tommy Hilfiger. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”

Stray Kids’ most recent album ‘ROCK-STAR’ was their fourth consecutive album to top the Billboard 200, solidifying once again the group’s internationally acclaimed stardom status. Since joining the Tommy family with their appearance in the TOMMY HILFIGER Fall 2023 campaign, the group returns to headline the Spring 2024 campaign. Shot in preppy modern classics, band members Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin, and I.N were photographed by Sean Thomas as they took over the 36th floor at the Conrad Seoul Hotel.

The Spring 2024 collection perfects the American wardrobe icons with effortless essentials in red, white, and blue. Focusing on the brand’s preppy heritage, the collection merges ease, optimism, and tailored elegance. Polo shirts, knitwear, tailoring and the varsity jacket are reinvented with refined details, refreshed silhouettes, and elevated fabrications.

The Spring 2024 collection will be available on, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.