Tommy Hilfiger announces the launch of the Space Jam: A New Legacy X TOMMY JEANS capsule collection in collaboration with Warner Bros. Consumer Products.
Created in celebration of the new Space Jam: A New Legacy live-action/animated movie in theaters and on HBO Max July 16, the partnership builds on the longstanding history between TOMMY JEANS and pop culture, fusing bold streetwear styles with the iconic Looney Tunes characters. The Space Jam: A New Legacy X TOMMY JEANS apparel, footwear, accessories and home collection will be available in the U.S. beginning June 24 on tommy.com, and through select retail partners including Macy’s and Amazon beginning June 20.
“Our Space Jam: A New Legacy X TOMMY JEANS capsule blends the cool, edgy aesthetic of TOMMY JEANS with the exuberant spirit of Looney Tunes,” said Tommy Hilfiger. “With this one-of-a-kind collection, we are excited to offer fans a memorable way to celebrate this all-new film and its beloved, iconic characters.”
Honoring a shared heritage rooted in pop culture, the capsule is designed with street-forward fashion in mind, featuring the zany cast of Space Jam: A New Legacy, such as Bugs Bunny, Lola Bunny, Daffy Duck, Tweety, Sylvester, Marvin the Martian, Speedy Gonzales, Porky Pig, and Foghorn Leghorn.
The Space Jam: A New Legacy X TOMMY JEANS collection features playful, bold unisex designs, including checkered denim jackets and short sets, popover hoodies, and light wash overalls. Taking inspiration from quintessential basketball styles, the tanks and shorts feature satin appliques, soft sporty mesh, and front logo placement. On denim jackets, cotton crew T-shirts, and quarter-zip polo shirts, the Looney Tunes crew is front and center, set against the signature TOMMY JEANS logo. The capsule includes kidswear and sleepwear.
The footwear, offered in adult and kids styles, includes slides adorned with graphic applications of Bugs Bunny and the Looney Tunes cast. Sneakers feature 3D branding with Bugs Bunny, Tweety, and Sylvester, bringing a bold twist to classic styles. Accessories such as bucket and baseball hats, duffle bags, drawstring backpacks, sweatbands and socks are emblazoned with the animated cast of Space Jam: A New Legacy.
The capsule also includes limited-edition statement jewelry such as stainless steel and gold-plated watches, necklaces, and bracelets that effortlessly incorporate Looney Tunes into everyday wear. The pieces showcase the TOMMY JEANS flag logo accentuated with Bugs Bunny crystal details, and feature unique etchings of both logos and limited-edition number on the case and closure backs. The jewelry is currently available in select markets globally at TOMMY HILFIGER stores and on tommy.com as well as through key retail partners.
The campaign, shot by photographer Ricky Alvarez, stars model and digital creative Christina Nadin, and musician and model Kailand Morris.
Friends and followers of the brand are invited to join the conversation on social media using #TommyJeans, @TommyHilfiger and #SpaceJamMovie.