Consumer Engagement

Tommy Hilfiger Announces Sofia Richie Grainge as Womenswear Ambassador through 2025

Tommy Hilfiger announces global style icon Sofia Richie Grainge as brand ambassador for TOMMY HILFIGER Womenswear in a long-term two-year collaboration. Possessing a natural affinity for style inspiring a generation, Sofia Richie Grainge will bring a refined vision, natural optimism and taste for accessible luxury to TOMMY HILFIGER’s Classic American Cool DNA through Summer 2024 and beyond.

“Tommy is the godfather of Classic American Cool”, says Sofia Richie Grainge. “His designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces. I am excited to co-create over the next years with someone who shares my passion for self-expression, enduring style and originality.”

“Sofia is one of those icons who is reshaping what it means to influence fashion today,” said Tommy Hilfiger. “She has an indescribable quality of inspiring connection and showcases flawless style with confidence and authenticity. I am delighted Sofia will bring her effortlessly cool style to our womenswear collection from summer into 2025.”

Announced while framed in a navy and cream TOMMY HILFIGER cardigan and tailored chinos, Sofia Richie Grainge will feature in a series of trans-seasonal storytelling, campaigns and collaborations. In a definitive guide of what’s in for the season, the contemporary ‘It-girl’ will curate the TOMMY HILFIGER Summer 2024 collection showcasing her personal selects of elevated womenswear. In future seasons, Richie Grainge will appear as the face of the TOMMY HILFIGER in the brand’s Summer and Holiday 2024 campaigns and design collaborative collections with Mr. Hilfiger launching in Spring 2025.

Tommy Hilfiger has a long history of working with inspiring pop culture icons and Sofia Richie Grainge joins an expanding list of creative pioneers who have designed collections with the brand and broken conventions through disruptive partnership activations. Past collaborators including Lewis Hamilton, Gigi Hadid and Zendaya have brought their unique styles and contemporary perspectives to the brand’s Classic American Cool DNA and red, white and blue codes.