Consumer Engagement

TOMMY HILFIGER Presents Nautical With A Twist At New York Fashion Week

Tommy Hilfiger was all aboard at New York Fashion Week, presenting the Spring ‘25 collection on Sunday, September 8th. Set on the decommissioned MV John F. Kennedy, previously the Staten Island Ferry, the show celebrated Tommy’s love for nautical lifestyle, energized with bold maritime codes in the brand’s signature red, white, and blue.

“We're revisiting the nautical and maritime inspirations that have defined our signature look since 1985,” said Tommy Hilfiger. “Today, it’s updated and remixed for 2025: the look has the ease of effortless summer style, but with a confidence that feels ready to step off the ferry and back into the city.”

The collection features Breton and Ithaca shirting stripes inspired by sailing heritage. Archival regatta jackets and utility pants are designed to be light and fluid, crafted from sail-cloth nylons and crinkled cottons. Women’s capri pants are cut in an array of solids and checks and paired back to oversized fisherman knits. Classic prep is refreshed with varsity jackets in an interplay of linen and leather, chinos with deck-inspired turn-ups, and double-pleated yacht shorts. Inspired by the comfort of the captain’s quarters, soft tailoring lends a sartorial feel to sporty club blazers, hand-knitted polos, and deconstructed trench coats. The look is completed with neck-tie bandanas, hand-woven coastal slippers, and a new chunky rope TH Monogram on raffia baseball caps. It’s the New American Prep wardrobe, fusing vibrant Ivy League style with everyday coastal functionality.

Stray Kids’ Felix and Lee Know, Jisoo, and Damson Idris were seated in the front row, while Abby Champion, the face of the Fall '24 Campaign, graced the runway with cheers from her fiancé, Patrick Schwarzenegger. The show's finale was electrified by Staten Island's own Wu-Tang Clan members Ghostface Killah, Method Man, and Raekwon, with Questlove returning to curate the soundtrack. Special guests included musical talents like Tinashe, Doechii, and the Japanese rock band Mrs. Green Apple, alongside global cultural icons such as Canadian actor Maitreyi Ramakrishnan and T-Wave stars Pond, Phuwin, Fourth, and Gemini.

After last February's show at Grand Central’s Oyster Bar, Mr. Tommy Hilfiger continues to revive NYC landmarks as show venues. This season, cultural shapers boarded the decommissioned vessel at Pier 17, South Street Seaport, and enjoyed an evening of Hilfiger hospitality with stunning views of the Brooklyn and Manhattan Bridges. With its original interiors still intact, the show marked a farewell to the vessel’s past role while celebrating its upcoming transformation into a comedy club, under the new ownership of Pete Davidson and Colin Jost.