Consumer Engagement

TOMMY HILFIGER Announces Landmark Partnership with F1 ACADEMY™️

Tommy Hilfiger announces a landmark partnership with F1 ACADEMY™️, the series designed to help and develop young female drivers, and sponsorship of leading Spanish talent Nerea Martí.

Building on a legacy of innovative partnerships in the Formula 1™️ world, Tommy Hilfiger accelerates using its global platform to empower young female drivers and reshape the landscape of the sport. Shining a spotlight on F1 ACADEMY™️, the partnership is driven by a shared vision to champion fearless female drivers helping guide them to elite levels of competition.

“I am excited by Tommy Hilfiger’s approach for this season and it's amazing to wear their colors as we push the limits in every race,” said Nerea Martí. “By backing F1 ACADEMY™️ he is standing behind female drivers and helping us break boundaries. Beyond the track, I’m looking forward to activations and events that will help me grow both professionally and personally”.

“I am a lifelong fan of motorsport and its evolution is exciting,” said Tommy Hilfiger. “The world of racing is developing at an incredible pace and the F1 ACADEMY™️ is at the forefront of this movement. I look forward to working with Managing Director Susie Wolff, leading driver Nerea Martí and the entire F1 ACADEMY™️ team as they break barriers in a traditionally male-dominated sport.”

Having collaborated with Formula 1™️ teams since the ‘90s, the TOMMY HILFIGER legacy continues with one of the fifteen liveries designed for the 2024 season. Nerea Martí will debut the TOMMY HILFIGER branded car and race suit in Saudi Arabia pre-season testing from February 20th-23rd. The F1 Academy staff uniform will also be designed and supplied by Tommy Hilfiger.

TOMMY HILFIGER is one of the most recognized global lifestyle brands, so it is a great honor to welcome them to F1 ACADEMY™️ as an Official Partner,” said Susie Wolff. “Tommy Hilfiger is fully invested in our mission to improve female representation in motorsport, and their global brand platform will appeal to those outside of the motorsport world and help us reach new audiences.”

Tommy Hilfiger continues to lead the way in cultivating breakthrough campaigns and activations within Formula 1™️. Past initiatives include designing collections with legend of the sport Lewis Hamilton and hosting fashion shows inspired by the track. The brand is building on this legacy as a partner to the highly anticipated Apple Original Films Formula 1™️ Feature starring Brad Pitt alongside TOMMY HILFIGER Menswear Ambassador Damson Idris.