Tommy Hilfiger has created a new monogram with celebrated British illustrator and graphic designer Fergus Purcell. Building on the Company’s history of collaborating with the most significant contemporary creatives, the monogram reimagines the TOMMY HILFIGER brand’s core DNA, and will appear for the first time in the Fall 2022 collection.
The new design is the result of extensive research into the TOMMY HILFIGER archive. Purcell has created a bold reinterpretation of the motifs he discovered on iconic pieces from the brand’s design history. Created from an interlocking T and H, the monogram collides the classic with the new, bringing a new perspective to prep sensibility: as such, it is quintessentially TOMMY HILFIGER.
“Since 1985, the ‘TH’ monogram has stood for authentic prep style, playfully reinvented for all,” says Tommy Hilfiger. “Fergus Purcell has been a truly inspiring collaborator. His elevated approach and connection to street culture is unique. It has been a joy to reinvent our monogram with him - for 2022 and beyond.”
“What I love about the brand is that it’s high impact; very colourful, very confident and very immediate,” adds Fergus. “These were the inspirations that drove my design, and the desire to make something that was new and iconic but also felt as though it could have existed already. I’m very pleased with the results!”
Purcell’s new motif has inspired Tommy Hilfiger’s Fall 2022 “TH Monogram” collection, which brings a forward-thinking spirit to East Coast heritage style across men’s, women’s and kidswear.
Premium monogrammed pieces are offered in the brand’s signature Burgundy, Navy and Snow White. On puffers, accessories and unisex styles, the monogram is abstracted into an all-over pattern, whilst on the iconic Rocky Parker and across tailoring, it is depicted as a tonal lattice. Shifts in scale reflect the dynamic versatility of this new brand mark.
Refined fabrication and detailing elevate the offering. Casualwear is crafted in premium wool and recycled yarns. Prep classics are filled with recycled down and feature intricate jacquard. Statement-placed embroidered monograms, leather panelling and metal-trim buttons embellish throughout.
Just as the monogram, with its differently-sized letters, is perfectly imperfect, the collection is infused with unexpected aesthetic twists that disrupt the status quo. Each piece can be adjusted and layered to reflect an individual’s personal style. Silhouettes can be reworked and reimagined.
This announcement follows recent news that TOMMY HILFIGER will return to New York Fashion Week in September 2022 with a phygital show. The monogram will be rolled out worldwide across physical and digital experiences, as well as dedicated partnerships.