Accelerating inclusivity in fashion, five entrepreneurs will present innovative business ideas to a jury panel of experts, including
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Tommy Hilfiger Fashion Frontier Challenge (Photo: Business Wire)
Over a multi-step, year-long process, applications were thoroughly reviewed by internal and external experts based on a dedicated set of criteria, including potential social impact and market growth. Last month, the five finalists completed design sprints with experts from the
“As we move into the fourth edition of the Tommy Hilfiger Fashion Frontier Challenge, we know that there is still more work to be done to achieve diverse representation and inclusion in fashion,” said
The five finalists are:
CARE+WEAR: An innovative healthwear company based in
New Yorkthat bridges the gap between fashion and function by creating adaptive and accessible clothing, recovery bras, patient gowns, scrubs and more to help every person feel more human while in the hospital.
IDA Sports: A British company designing footwear and soccer cleats specifically for female athletes to enhance their performance, comfort and safety.
- Koalaa: A British initiative engineering comfortable, affordable, soft upper limb prosthetics made like clothes for people of all ages, while offering a community of peer-to-peer support.
- Tactus: A Dutch-American tech brand developing and producing smart clothing that translates music into vibrations for the Deaf community, making music more inclusive to those with hearing difficulties.
Moner Bondhu: A startup founded in
Bangladeshthat provides accessible and affordable mental health and wellbeing services through professional counselling, workshops and training to all, especially garment factory workers, women and youth.
The jurors overseeing the final event are:
- Mr. Tommy Hilfiger, Principal Designer
Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe
Halima Aden, Former Model and Activist
Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe
Adrian Johnson, Media Entrepreneur, Adjunct Professor of Entrepreneurship at INSEAD
Katrin Ley, Managing Director, Fashion for Good
- Yvonne Bajela, Investment Partner and Board Member
A €200,000 award will be divided between the top two winners to support their ventures, as well as receiving a year-long mentorship opportunity with
"Supporting and working with communities that drive positive change and innovation within the fashion industry remains one of our top priorities," said
Tommy Hilfiger’s mission is to become a leading sustainable designer lifestyle company that “Wastes Nothing and Welcomes All,” through how it creates its product, manages its operations and connects with its communities and stakeholders. More information about Tommy Hilfiger’s sustainability journey, which is powered by PVH’s Forward Fashion strategy, can be found on https://global.tommy.com/en_int/about-us-corporate-sustainability.
More information about the Tommy Hilfiger Fashion Frontier Challenge is available here: https://responsibility.pvh.com/tommy/fashion-frontier-challenge/. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
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