TOMMY HILFIGER announces the new Tommy Hilfiger and Disney partnership in celebration of Disney’s 100th anniversary. For the first time, Mickey and friends enter the wondrous world of college prep, appearing on TOMMY HILFIGER archival classics. The beloved character and his companions, including Minnie Mouse, Pluto, Goofy, Donald Duck and Daisy Duck, will be drawn in manga, the popular Japanese comic cartoon style. The collection launches globally on June 1, 2023 with styles for men, women and kids.
“An iconic anniversary, an iconic brand, and a collaboration with their most iconic characters – there is no better way to join fans around the world in celebrating Disney’s 100th anniversary’,” said Tommy Hilfiger. “Colliding Mickey and Friends with the TOMMY HILFIGER brand DNA has been one of our most fun collaborations to date. It’s a collectible edition of our favorite prep classics.”
“Disney and TOMMY HILFIGER are two beloved brands that have impacted culture on a global scale,” said Tasia Filippatos, President, Disney Consumer Products, Games and Publishing. “The Disney x Tommy collection is a true celebration of Disney’s 100th anniversary and showcases the creativity and storytelling that both Disney and TOMMY HILFIGER are known for.”
Designed with careful craftsmanship and thoughtful details, the Disney x Tommy collection reimagines signature prep classics with playful patterns and prints. Staying true to Mickey’s fun-loving nature, the collection includes 94 styles across menswear and womenswear, 42 styles for kidswear, and 14 Adaptive styles, all sporting the manga makeover of Disney’s iconic characters. Expect playful takes on the rugby shirt, chinos and blazer, with details including jacquard prints of a reinvented TH Monogram and Micky’s unmistakable silhouette. Manga Mickey frolics through the signature Ithaca stripe on shirts and shirt dresses, while all-over prints nod to the original craft of Disney artists with ink blots and hand-drawn sketches. A Minnie Mouse polka dot brings new life to a cricket jersey and woven jumper. The adaptive pieces feature T-Shirts, polos and dresses with easy magnetic closures, as well as shorts and pants with pull up loops to aid those with limited dexterity.
This partnership captures Tommy Hilfiger’s longstanding passion for collaborating with iconic pop culture figures whose influence spans generations. The collection will be available at select TOMMY HILFIGER stores, on tommy.com, on shopDisney.com, at Disneyland Resort and Walt Disney World Resort, with key wholesale partners and on social media.
Shot by Paola Kudacki, the campaign features singer-songwriter Henry Lau, actor Lucien Laviscount, and models Soo Joo Park, Stella Maxwell and Reign Judge. The cast take part in a digital fashion show that launches on global social platforms wearing the playful pieces as they make their way through an unmistakably Disney campus façade.