Dana Perlman has been elevated to the role of Chief Strategy Officer and Treasurer for PVH Corp. She is partnering with CEO Stefan Larsson and company leaders to help drive PVH’s next chapter of growth while navigating through COVID-related challenges and advancing PVH’s accelerated recovery.
Dana is responsible for leading global business strategy and development, playing a key role in helping to create, activate and articulate PVH’s go forward strategy and ultimately driving progress and support to achieve its targets. She will focus on how our brands and the company will engage and connect with the consumer, drive brand relevance, take profitable market share, build further strength in our platform capabilities, and create value in a systematic repeatable way. She is also responsible for leading the company’s efforts around strategic activity including, mergers and acquisitions and strategic partnerships.
Dana continues to be responsible for the Treasurer and Investor Relations functions supporting the strategic financial flexibility of the company and articulating and communicating PVH’s growth story to the investment community.
“I am honored for the recognition and look forward to working with our teams across the world to drive forward the next chapter of growth at PVH,” said Dana. “As Stefan stated on our latest earnings call, we headed into 2021 with a strong financial position, built on the resilience and foundation of our portfolio of iconic brands. I will use this strength and the power of our teams to position PVH to win in the coming year.”
Dana joined PVH in March 2011 and was a critical partner in helping to structure and execute against the Warnaco acquisition among other strategic activity including the buybacks of key joint venture and licensed partners from China to Australia and the sale of Bass and Speedo from the Heritage Brands business.
Previously, Dana held several positions at Barclays Capital, including Director of the Retail Investment Banking Department. Prior to Barclays, Dana held positions with Lehman Brothers and Credit Suisse First Boston.
Dana currently sits on the Board of Directors at O’Reilly Automotive and chairs the Corporate Governance and Nominating Committee. She is also active in the Women’s Executive Circle, part of the UJA Federation New York. In 2018, she was recognized by WomenInc. on the 2018 Most Influential Corporate Board Directors list and by Equilar on the list of 50 Youngest U.S. Public Company Board members alongside Chelsea Clinton and Mark Zuckerberg.
Passionate about giving back to the community, Dana set up the Dee Dee and Michael Perlman Caregivers Fund, in memory of her parents, to support programming in the Detroit community that provides respite for family caregivers of a loved one living with dementia.