Calvin Klein announces the launch of Heron Preston for Calvin Klein, a collection of essentials, reinterpreted.
Minimalism, sensuality, youth and freedom have always been at the core of Calvin Klein’s visual vocabulary, opting for timeless, now trademark details. Calvin Klein designs clothing by considering what is essential, what is necessary. Heron Preston for Calvin Klein embodies these ideals in a new collection defined by understated yet obsessive detail. Uncommon, yet universal.
The Heron Preston for Calvin Klein collection is inspired by traditions of utility and performance, drawing attention to our most trusted wardrobe staples. In this collection Preston transcends seasons and style. “I just wanted to find a universal language that speaks to a global audience. One that doesn't alienate but rather invites you in this world of simplicity, removing complexity and allowing you to discover your own style through the comfort and support of the garments.” – Heron Preston
Jacob Jordan, Global Chief Merchant, Head of Product Strategy & New Product Ventures, who joined Calvin Klein in the spring of 2020, sees this type of collaboration as a new way forward for the brand. “We have this idea of working with different visionary and creative people to help tell a Calvin Klein story through the lens of their perspective on, or experience with the brand. I see this project as a first step; it’s a reawakening for the brand, moving us closer in our connection to culture and creativity. It is about forming interconnected partnerships who can help us tell our story in a way that maybe we couldn’t on our own.”
Heron Preston is one of the most influential creatives working today. Since he began, Preston has been producing a body of work that cuts its own path from reimagining, redesigning and repurposing uniforms and utility elements working alongside NASA and DSNY to inventing new practices in sustainability and materials. Preston defines his brand’s identity in three Rs: revolutionary, relatable and relevant.
Through a shared vision, Heron Preston and Calvin Klein created a collection for real people. Preston came in as a creative consultant, first examining what he considered the brand’s most necessary and iconic pieces: the underwear, the white shirt, and expanded from there, remaining firmly within the guardrails of what is essential - no more, no less.
Preston says, “This goes beyond just a normal collaboration. I call it a collaboration 2.0., as the work we did, and how we did it, goes beyond just product design and placement. We tried to reshape and develop a new business language, while still fully embracing and respecting Calvin Klein’s culture, experience and history.”
“Working with Heron was such a perfect place to start. He sits at the crossroads of culture, interconnecting various disciplines - threading ways between youth and creativity. His modern way of thinking, and his approach to design and sustainability are very much aligned to the Calvin Klein brand. Heron brought a level of integrity to this collaboration, one that goes beyond the hype and actually wants to change from the inside out and influence the product,” says Jordan.
The collection serves as a minimalist canvas for creative exploration. The clothes come alive when worn by different people. It is a collection of pieces which are essential, but not generic. It is an elevation of baseline pieces that can be incorporated into any style. True to both the Calvin Klein brand DNA and Preston’s personal approach to design, the collection carries a unisex approach, choosing self-expression over gender, and caters to body and identity inclusivity.
Preston’s storytelling around essentials focuses on the pursuit of simplicity, revisiting styles and obsessing over details, always incorporating something new. A plain white t-shirt gets gussets under the armpits. Pieces are finished with raised ribbing and stitching that almost looks 3D. There is a special interior and exterior branding element to this collection. It is all about using familiar things in unfamiliar ways, bringing staples from Calvin Klein to the forefront and interpreting its brand history through a modern perspective.
The collection’s simple silhouettes are cut with obsessive precision and made from heavier, more substantial fabrics. T-shirts come in a lightweight organic cotton for the basic pack and a heavy 8-ounce cotton for a single shirt, connecting back to the functional and utilitarian workwear elements of the collection. “When you come from streetwear and skateboarding, with my background, the t-shirt is something you start designing first and is what you’ve got to do best. It’s like social currency for us,” says Preston.
The collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein. All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic-free.
Key Colors: Black, White, Chalk, Rinse Blue, Orange, Blue, Mud, Natural, Olive, Heather Grey
Sizing: XS to XXL
Price Point: $138 – $298 for sweatshirts and hoodies, $36 - $88 for underwear, $185 - $225 for denim
Photography by Renell Medrano
Video by Rubberband
The campaign celebrates the raw and youthful spirit at the core of Calvin Klein’s brand identity and globally-recognized aesthetic. It is about capturing personality in natural moments and showcasing the lived experience of the clothing. The campaign takes an organic approach and features a diverse cast from Preston’s close circle and people who inspire him. From icons such as Nas and Stevie Williams to newcomers Jordan Alexander and Sabrina Fuentes, Calvin Klein continues its tradition of both seeking out emerging talent and fresh faces, to showcasing legendary figures reverberating the brand’s aesthetic and cultural attitude.
Heron Preston and Sabrina Albarello
Heron and Sabrina are a real life couple. Sabrina is also a vital design team member at Heron Preston working on womenswear and an ultimate inspiration.
History-defying supermodel and entrepreneur who has reshaped the fashion industry, broken barriers and redefined a new, more inclusive beauty standard.
Jordan is a charismatic, up and coming Canadian singer-actress, who is also one of the lead characters in HBO Max’s Gossip Girl continuation series.
Kaia is part of the new era of supermodels. She is also an actress and an essential part of the Calvin Klein world and family.
Lil Uzi Vert
Lil Uzi is one of the most popular rappers in the world today. He is a true icon of our time and has been part of Preston’s world long before we even got to hear him.
Nas is one of the greatest rappers and MCs of all time, and a true New York icon. He rose to fame in the 90s for his groundbreaking debut album Illmatic (1994) changing music forever.
Brazil-born and raised, LA-based DJ Pedro began his career in music at the age of 12. He works with Virgil Abloh, Rihanna and previously worked with A-Trak. He is an important part of Heron’s musical journey.
The genius behind this campaign, Renell is one of the most sought-out photographers and directors working today. She is a storyteller who creates art to make the world feel good.
One of the most influential skaters in the world and a true legend who has shaped skate culture and been an inspiration for Heron since his childhood and early skateboard days.
Sabrina is the lead singer and bassist of New York rock band Pretty Sick. She is the new generation of the ultimate NYC downtown girl whose energy and vibe are completely electric.
Joe is GQ magazine fitness and wellness columnist. He is a Nike Master Trainer and Heron’s personal trainer. Holder sees health and wellness as something more communal, and as a force for collective action and positive social impact.