Consumer Engagement

Calvin Klein Introduces the Latest Chapter of the #mycalvins Movement: The Language of Calvin Klein

For Fall ’21, Calvin Klein introduces the latest chapter of the #mycalvins movement: The Language of Calvin Klein, a multimedia campaign furthering the brand’s exploration of self-expression through the words we speak and the clothes we wear. Photographers Renell Medrano and Hong Jang Hyun and director duo, rubberband captured an international cast of artists, creatives and thinkers. Vignettes of each talent capture individual expressions of language in the real world: reciting routines, daydreaming out loud, putting pen to paper, talking to yourself, letting it out to a stranger, pausing to think, poetry, storytelling.  

Featured in the campaign, Fall 2021’s new product offerings center on elevated modern essentials with an emphasis on comfort and minimalism. In Underwear, Modern Cotton provides soft cotton stretch styles designed with the original Calvin Klein logo band. Modern Structure delivers a collection of consciously made, streamlined silhouettes. In Jeans, hoodies and tees celebrate the iconic brand monogram and new denim icons includes cropped jackets and relaxed styles; the ‘90s Straight Jean brings back an archival silhouette made for today in organic denim that uses less water in the dye process.

Visit to explore the collections.