Calvin Klein today launches the 2024 This Is Love campaign starring actor Cara Delevingne and actor and singer Jeremy Pope as they live, express and celebrate Pride in the new collection.
Shot by Gordon von Steiner, the campaign stills capture Cara and Jeremy in the brand’s 2024 Pride collection embracing the joyful, confident energy of Pride. The campaign video features Cara and Jeremy lip-syncing to Crystal Waters’s iconic anthem “100% Pure Love” alongside models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers. Diego Pasillas and Mauro van de Kerkhof. Together, the entire cast channels the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and unfiltered displays of confidence.
The 2024 Pride collection infuses classic Calvin Klein underwear and apparel silhouettes with the vibrant energy of Pride. New Intense Power underwear styles are refreshed with a bold, limited-edition logo waistband designed with a bright rainbow gradient for a colorful styling statement. Calvin Klein’s signature Cotton Stretch and Modern Cotton underwear styles are updated in a spectrum of bold colorways. The Monogram Logo tee and tank feature Calvin Klein’s signature monogram in a vibrant seasonal gradient print. As part of this year’s collection, the brand designed two limited edition t-shirts in partnership with its NGO partners, Transgender Law Center and ILGA World.
Calvin Klein is proud to support NGOs focused on LGBTQIA+ equity and safety at the global, national and local level. In 2024 to-date, the brand has committed over $240,000 to organizations including its hero partners ILGA World and Transgender Law Center. In addition to financial donations, Calvin Klein partners with these organizations to provide the company and associates worldwide with resources and insights that empower its teams to be better advocates and allies.
The collection and campaign go live today, May 29, on calvinklein.com. The campaign will roll out across @calvinklein social channels throughout the week and will appear on high-impact out of home placements around the world.