Consumer Engagement

Calvin Klein Launches Spring 2022 Campaign: All Together

For Spring 2022, we rethought our future, our community, the world we live in. We showcased this new age of Calvin Klein product through communities and collectives. Real people coming together in authentic acts of togetherness, taking over city streets, front lawns and open landscapes. A campaign that’s all about connection, unified through Calvin Klein styles.

Photographer Glen Luchford and director Melina Matsoukas captured an international cast of over 120, featuring a range of familiar faces, emerging talent, individuals and collectives. They are united by larger-than-life representations of community, as individuals join together in a celebration of self-expression and identity.

The Cast:

  • Arlo Parks, singer-songwriter, producer, poet
  • Burna Boy, singer-songwriter, performer
  • Deb Never, singer, songwriter, vocalist
  • Dominic Fike, singer-songwriter, multi-instrumentalist, actor
  • JENNIE, artist, performer
  • Solange Knowles, singer-songwriter, visual & performance artist
  • Vince Staples, musician, artist

Featured in the campaign, Calvin Klein’s Spring ’22 collection reinterprets the brand‘s iconic past for the future, refreshing archival pieces with new proportions, silhouettes and colors. The result is a celebration of collective individuality – universal product made for everyone, that anyone can wear and style in their own way.

Campaign Credits:

  • Photography: Glen Luchford
  • Videography: Melina Matsoukas