Calvin Klein today unveils a new campaign spotlighting its signature denim and new Icon Cotton Stretch underwear.
Starring actor Cooper Koch, the Golden Globe™-nominee is captured in the brand’s most emblematic styles, including new Icon Cotton Stretch. The perfect breathable base layer for summer, the new underwear offering is the latest innovation to the original designer underwear and features a stitch-free Infinity Bond waistband. The actor also wears this season’s lightweight and versatile Baggy Jean styled with key wardrobe staples like the Cotton Classic Tank and Classic Denim Shirt for effortless dressing. Cooper’s campaign visuals, shot and directed by acclaimed photographer Mert Atlas, embody Calvin Klein’s enduring legacy of confidence and sensuality, channeling the warmth and ease of the summer in fresh seasonal looks.
The campaign launches globally on May 13, 2025 on calvinklein.com, with content featuring Cooper pulsing out across @calvinklein social channels throughout the week.