Calvin Klein today launches a new installment of its Fall 2024 campaign starring supermodel Kendall Jenner in the brand’s new womenswear.
Directed and shot by Mert Alas, the campaign shows Kendall bringing new energy to a day off in Calvin Klein apparel – including Calvin Klein Studio, the brand’s new assortment of elevated essentials. She embraces the unexpected, styled in city-inspired apparel as she walks the beach: leather with lace, outerwear as a full look and pairing underwear with tailoring.
“I’ve been a part of the Calvin Klein family for nearly a decade, but I still get so excited to work with the team for each campaign,” said Kendall. “This time around, I wore some of Calvin’s most iconic pieces like the slip dress and overcoat, so I was able to tap into that classic sensuality that they are known for.”
Calvin Klein’s Fall 2024 womenswear is designed for dawn to dusk styling, featuring fresh seasonal colorways, transitional layers and new explorations in minimalism. Across the bold fluidity of new soft tailoring and the brand’s emblematic slip dresses, ‘90s attitude comes to life. The season also introduces Calvin Klein Studio, an elevated expression of the brand’s best essentials crafted with premium materials, strong tailoring and fashion-forward silhouettes. Across styles, luxurious materials and sharp design details shine a new light on these minimalist staples.
The campaign launches globally on September 4, 2024. Campaign visuals featuring Kendall will pulse out on @calvinklein social channels and will appear on high-impact out-of-home placements around the globe.
Calvin Klein’s Fall 2024 campaign will roll out throughout the season, following the brand’s dynamic talent in moments from morning to sunset, shining a new light on the brand and its timeless wardrobe essentials.