For the first-time ever, Warner’s launched a celebrity campaign with actor, The New York Times bestselling author and activist, Busy Philipps.
The decision to partner with Busy was a no brainer. She is a passionate female leader, who advocates for herself and others, and is a woman of transparency and authenticity. Busy is a true Warner’s Woman!
The campaign was shot by an all-female crew, upholding Warner’s values to stand by women now and always. Busy was blown away, “It was the first time I have ever been on a set where it was all women…and it was a really empowering experience…In all my years it was one of my favorite shoots I have ever done.”
She is a natural fit for the brand for many reasons, and one reason is she’s been a long-time fan, “I have been wearing Warner’s bras…since I was in college, and they are always the most comfortable bras I own.”
So, which is her favorite? Busy Philipps is a fan of the No Side Effects bra. This product is wire free with mesh and can be purchased at Kohls, Amazon, Macy’s and JCPenney. Warner’s also partnered with five influencers – their most loyal consumers – who radiate positivity with every post.
The campaign will run through November across YouTube, Instagram and Facebook.
Experience the influencer campaign here.
The media loves it too! Check out the latest coverage on the campaign: