Tommy Hilfiger

TOMMY HILFIGER is one of the world's leading
designer lifestyle brands and is internationally
recognized for celebrating the essence of classic
American cool style with a preppy twist.

Tommy Hilfiger
$6.6BN

IN 2016 GLOBAL RETAIL SALES

100+

COUNTRIES OF DISTRIBUTION

~15000

ASSOCIATES GLOBALLY

TOMMY HILFIGER occupies a unique position as a premium designer brand under which quality apparel, accessories and lifestyle products are offered at accessible price points. Tommy Hilfiger markets its products under several brands in order to fully capitalize on its global appeal, as each brand varies in terms of price point, demographic target and distribution. Brands include HILFIGER COLLECTIONTOMMY HILFIGER TAILORED, TOMMY HILFIGER and HILFIGER DENIM, with a breadth of collections, including tailored clothing, sportswear, denim, accessories, underwear and footwear. 

In addition, the brand is licensed for a range of products, including fragrance, eyewear, watches, home furnishings and womenswear in North America, as well as in various geographic regions. Global retail sales of products sold under the TOMMY HILFIGER brands were approximately $6.6 billion in 2016.

"We are bringing new speed to our business model and increasing consumer-centricity by investing in innovation and digitalization in all areas. As we further integrate end-to-end digital solutions across our value chain, we are opening new ways of being able to serve our consumers across all touch points."

– Daniel Grieder
Chief Executive Officer, Tommy Hilfiger and PVH Europe

HILFIGER COLLECTION

HILFIGER COLLECTION is the pinnacle of the TOMMY HILFIGER product offerings, blending the brand's Americana styling with contemporary influences and a playful fashion edge. The collection targets 25 to 40 year-old consumers and includes designs that premiere on the runway during New York Fashion Week. HILFIGER COLLECTION is available globally at select TOMMY HILFIGER stores, through our wholesale partners (in stores and online), and through tommy.com.

TOMMY HILFIGER TAILORED

Targeting 25 to 40 year-olds, this line reflects the brand's American menswear heritage in elevated, sophisticated styles that are suitable for more formal occasions. From structured suiting to more relaxed tailoring, classics are modernized with precision fit, premium fabrics, updated cuts, rich colors and luxurious details executed with the brand's signature twist. TOMMY HILFIGER TAILORED is available globally at select TOMMY HILFIGER stores, through our wholesale partners (in stores and online), and through tommy.com.

TOMMY HILFIGER

Our core line, TOMMY HILFIGER, embodies the brand’s classic American cool spirit with a broad selection of designs across more than 25 categories, including men’s, women’s and kids’ sportswear, footwear and accessories. With a focus on a 25 to 40 year-old consumer, TOMMY HILFIGER is internationally recognized for celebrating the essence of classic American style with a fresh, modern twist inspired by pop culture. Products are sold domestically and internationally in our TOMMY HILFIGER specialty and outlet stores, through our wholesale partners (in stores and online), through select pure play digital commerce retailers and on tommy.com.

HILFIGER DENIM

Targeting the 18 to 30 year-old denim-oriented consumer, the line focuses on premium denim separates, footwear, bags, accessories, eyewear and fragrance. Products are primarily sold outside North America and can be purchased in our TOMMY HILFIGER stores, through our wholesale partners (in stores and online), through select pure play digital commerce retailers and on tommy.com. The TOMMY JEANS capsule collection was launched in 2016 in North America and Europe.

Marketing & Consumer Engagement

We engage consumers through comprehensive 360° marketing campaigns, which have a particular focus on innovative experiences and digital marketing initiatives. Marketing campaigns for the brand have a dedicated focus on TOMMY HILFIGER’s global growth categories (women’s apparel and accessories, underwear and men’s tailored clothing), as well as its core men’s and denim businesses. During 2016, TOMMY HILFIGER spent over $160 million on global marketing and communications efforts.

One of the highest profile recent initiatives for TOMMY HILFIGER was the successful relaunch of the global womenswear business in Fall 2016. The campaign featured supermodel Gigi Hadid as the global ambassador for womenswear and co-designer for the TommyXGigi capsule collection. The partnership enabled the brand to reach a new female consumer by capitalizing on Gigi’s impressive social media following. The women’s relaunch debuted at New York Fashion Week in September 2016 where Tommy Hilfiger took a leadership position in the “Buy Now, Wear Now” fashion week transformation with #TOMMYNOW

The evolution continued in February 2017, when the brand’s second #TOMMYNOW fashion show was held in Venice Beach, California. The #TOMMYNOW platform made the runway collection, including TommyXGigi, immediately available for purchase in all sales channels in more than 70 countries, including throughout our retail partner network globally. As a result of the partnership, sales of women’s product grew double digits globally and the #TOMMYNOW platform provided a halo for many related categories, including accessories and men’s apparel. 

The brand's excitement continued in its 2017 marketing campaigns, with celebrities including Gigi Hadid and Sofia Richie starring in TOMMY HILFIGER's Denim Spring 2017 campaign. Additionally, for Fall 2017, TOMMY HILFIGER announced that the internationally renowned American musician / producer duo, The Chainsmokers, will appear as global brand ambassadors for TOMMY HILFIGER menswear.  

Tommy Hilfiger has also continued to deliver digital innovation throughout all areas of its business – from systems to wholesale processes to consumer-facing touch points. Tommy Hilfiger continued to roll out its digital showrooms globally, which have created a more engaging, integrated and seamless digitized buying experience for its wholesale partners. Stores have begun to include digital elements and the TOMMY HILFIGER mobile app uses 3D image recognition software to allow consumers to purchase items straight off of the runway. The global power of the brand and its digital expertise are being recognized, as L2 ranked TOMMY HILFIGER #9 on its 2016 Digital IQ Index: Fashion (up from #12 in 2015).