IN 2016 GLOBAL RETAIL SALES
COUNTRIES OF DISTRIBUTION
Tommy Hilfiger, which celebrated its 30th anniversary in 2015, occupies a unique position as a premium designer brand offering quality apparel, accessories and lifestyle products at accessible price points. Tommy Hilfiger markets its products under several brands in order to fully capitalize on its global appeal, as each brand varies in terms of price point, demographic target and distribution. Brands include Tommy Hilfiger, Hilfiger Denim, Hilfiger Collection and Tommy Hilfiger Tailored, with a breadth of collections, including tailored clothing, sportswear, denim, accessories, underwear and footwear. In addition, the brand is licensed for a range of products, including fragrance, eyewear, watches, home furnishings and womenswear in North America, beginning in Holiday 2016, as well as in various geographic regions. Global retail sales of products sold under the Tommy Hilfiger brands were approximately $6.6 billion in 2016.
"As Tommy Hilfiger celebrates its 30th anniversary, we're continuing to drive our business forward – from elevated designs to innovative digital and consumer experiences."
– Daniel Grieder
Chief Executive Officer, Tommy Hilfiger and PVH Europe
Our core line, Tommy Hilfiger, embodies the brand’s classic American cool spirit with a broad selection of designs across more than 25 categories, including men’s, women’s and kids’ sportswear, footwear and accessories. With a focus on a 25 to 40 year-old consumer, Tommy Hilfiger is internationally recognized for celebrating the essence of classic American style and "preppy with a twist" designs. Products are sold domestically and internationally in our Tommy Hilfiger specialty and outlet stores, through our wholesale partners (in stores and online) and through our digital commerce sites.
Targeting the 18 to 30 year-old denim-oriented consumer, the line focuses on premium denim separates, footwear, bags, accessories, eyewear and fragrance. Products are primarily sold outside North America and can be purchased in our Tommy Hilfiger retail stores, through our wholesale partners (in stores and online) and through our digital commerce sites. The Tommy Jeans capsule collection was launched in 2016 in North America and Europe.
Hilfiger Collection is the pinnacle of the Tommy Hilfiger product offerings, blending the brand's Americana styling with contemporary influences and a playful fashion edge. The collection targets 25 to 40 year-old consumers and includes designs that premiere on the runway during New York Fashion Week. Hilfiger Collection is available globally at select Tommy Hilfiger retail stores, through our wholesale partners (in stores and online), and through our digital commerce sites.
Targeting 25 to 40 year-olds, this line reflects the brand's American menswear heritage in elevated, sophisticated styles that are suitable for more formal occasions. From structured suiting to more relaxed tailoring, classics are modernized with precision fit, premium fabrics, updated cuts, rich colors and luxurious details executed with the brand's signature twist. Tommy Hilfiger Tailored is available globally at select Tommy Hilfiger stores, through our wholesale partners (in stores and online), and through our digital commerce sites.