IN 2015 GLOBAL RETAIL SALES
COUNTRIES OF DISTRIBUTION
The Calvin Klein brands — Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear — provide us with the opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. The Calvin Klein brands are also licensed for a range of products, including fragrance, women's apparel, footwear, eyewear, watches and jewelry in various regions. Global retail sales of products sold under the Calvin Klein brands were approximately $8.2 billion in 2015.
A tiered-brand strategy was established for Calvin Klein to provide a focused, consistent approach to global brand growth and development. Each of the Calvin Klein brands occupies a distinct marketing identity and position that preserves the brand's prestige and image.
"We see great long-term global opportunities to drive the Calvin Klein business as we leverage our recent strategic investments and execute on our key initiatives."
- Steve Shiffman
Chief Executive Officer, Calvin Klein
Our "halo" brand, under which men's and women's high-end designer apparel and accessories, as well as items for the home, are sold. Representing pure, refined luxury, distribution is through our wholesale partners across the globe (in stores and online), through flagship stores in Asia and our own Calvin Klein Collection retail flagship store on Madison Avenue in New York City, as well as on calvinklein.com.
Our "bridge" brand, offering modern, sophisticated, fashionable items including apparel and accessories. Offerings are sold through specialty and department store partners (in stores and online) in various regions, as well as in free-standing stores in Asia. Distribution for the line is growing in the U.S. and internationally across select markets.
Our master brand includes offerings such as men's sportswear and dress furnishings, men's and women's outerwear, fragrance, accessories, footwear, performance apparel, women's sportswear, dresses, suits and handbags and items for the home. Distribution is primarily in North America through our wholesale partners (in stores and online), free-standing stores and on calvinklein.com, and is expanding internationally in select markets.
Offerings under this label include men's and women's jeans and related apparel, which are distributed worldwide, and accessories, which are distributed in Europe and Asia. With roots in denim, it is the casual expression of the Calvin Klein brand and is famous for its unique details and innovative washes. This line is sold in our own stores, through our wholesale partners (in stores and online) and on calvinklein.com
As one of the world's leading designer underwear brands for men and women, Calvin Klein Underwear is known across the globe for sexy, cutting-edge products and marketing campaigns, consistently delivering innovative designs with superior fit and quality. Offerings under this label include men's and women's underwear, women's intimates, sleepwear and loungewear. Calvin Klein Underwear is sold in our own stores, through our wholesale partners (in stores and online) and on calvinklein.com