Calvin Klein

CALVIN KLEIN is a global lifestyle brand that
exemplifies bold, progressive ideals and a
seductive, and often minimal, aesthetic.

$8.4BN

IN 2016 GLOBAL RETAIL SALES

100+

COUNTRIES OF DISTRIBUTION

9500+

ASSOCIATES GLOBALLY

The CALVIN KLEIN brands — CALVIN KLEIN 205 W39 NYC, CK Calvin Klein, CALVIN KLEIN, Calvin Klein Jeans and Calvin Klein Underwear — provide us with the opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. The CALVIN KLEIN brands are also licensed for a range of products, including fragrance, women's apparel, footwear, eyewear, watches and jewelry in various regions. Global retail sales of products sold under the Calvin Klein brands were approximately $8.4 billion in 2016.

A tiered-brand strategy was established for CALVIN KLEIN to provide a focused, consistent approach to global brand growth and development. Each of the CALVIN KLEIN brands occupies a distinct marketing identity and position that preserves the brand's prestige and image.

"We see great long-term global opportunities to drive the Calvin Klein business as we leverage our recent strategic investments and execute on our key initiatives."

- Steve Shiffman
Chief Executive Officer, Calvin Klein

CALVIN KLEIN 205 W39 NYC

Our "halo" brand, under which men's and women's high-end designer apparel and accessories, as well as items for the home, are sold. This line was formerly called Calvin Klein Collection. Representing pure, refined luxury, distribution is through our wholesale partners across the globe (in stores and online), through our retail flagship store on Madison Avenue in New York City, as well as on calvinklein.com. Calvin Klein By Appointment, a bespoke collection, was launched in April 2017.

CK CALVIN KLEIN

Our "contemporary" brand, offering modern, sophisticated, fashionable items including apparel and accessories. This line was formerly called Calvin Klein Platinum. Offerings are sold online in the U.S. and distribution is growing internationally across select markets.

White Label

CALVIN KLEIN 

Our master brand includes offerings such as men's and women's sportswear, outerwear, fragrance, accessories, footwear, performance apparel, men's dress furnishings, women's dresses, suits and handbags and items for the home. Distribution is primarily in North America through our wholesale partners (in stores and online), free-standing stores and on calvinklein.com, and is expanding internationally in select markets. 

Calvin Klein Jeans

Offerings under this label include men's and women's jeans and related apparel, which are distributed worldwide, and accessories, which are distributed in Europe, Asia and Brazil. With roots in denim, it is the casual expression of the CALVIN KLEIN brand and is famous for its unique details and innovative washes. This line is sold in our own stores, through our wholesale partners (in stores and online) and on calvinklein.com

Calvin Klein Underwear

Calvin Klein Underwear

As one of the world's leading designer underwear brands for men and women, Calvin Klein Underwear is known across the globe for provocative, cutting-edge products and marketing campaigns, consistently delivering innovative designs with superior fit and quality. Offerings under this label include men's and women's underwear, women's intimates, sleepwear and loungewear. Calvin Klein Underwear is sold in our own stores, through our wholesale partners (in stores and online) and on calvinklein.com

Marketing & Consumer Engagement

After nearly 50 years, CALVIN KLEIN continues to be a cultural catalyst across the globe by embracing tension, sparking ideas and creating unforeseen realities. At the core of CALVIN KLEIN's DNA are its global 360° marketing campaigns, which are designed to engage consumers through provocative, modern, sensual and iconic lifestyle imagery. Recent highlights include the Calvin Klein Jeans and Calvin Klein Underwear advertising campaigns for Spring 2015, which featured globally recognized musician Justin Bieber; the brand’s #mycalvins Spring 2015 Denim Series capsule collection and the Calvin Klein Underwear Original Sexy campaign for Fall 2015, which featured American model and social media star, Kendall Jenner; and Calvin Klein’s Spring 2016 “I ________ in #mycalvins” campaign, featuring Justin Bieber, Kendall Jenner and a variety of global superstars, actors, musicians, activists and models. Through these celebrity partnerships, CALVIN KLEIN is increasing its engagement with youth-minded consumers, which we believe will create an opportunity to build loyalty over the long-term.

CALVIN KLEIN's marketing campaigns have played a critical role in raising the brand's cultural and fashion relevance. Since the launch of these viral campaigns, CALVIN KLEIN has seen a sharp increase in followers across social media platforms such as Instagram, Twitter, Facebook and Weibo and the brand garnered over 20 million consumer engagements across its social media channels during 2015. Additionally, CALVIN KLEIN’s marketing initiatives have been commercially successful, driving incremental purchasing of CALVIN KLEIN products across channels.

CALVIN KLEIN's efforts are being recognized, with L2 ranking CALVIN KLEIN #9 on its Digital IQ Index: Fashion in 2015, which ranks the digital competence of 85 global fashion brands across site, digital marketing, social media, mobile and tablet. 2015 marked the third consecutive year in which the brand placed in the top ten on L2's index. CALVIN KLEIN also received the CLIO Grand Image Award - Integrated Campaign for showyours.mycalvins.

Calvin Klein has a dedicated in-house advertising agency, with experienced creative and media teams that develop and execute a substantial portion of the institutional consumer advertising for products under the CALVIN KLEIN brands and work closely with other Calvin Klein departments and business partners to deliver a consistent and unified brand message to the consumer. In 2016, over $330 million was spent globally in connection with the advertisement, marketing and promotion of the CALVIN KLEIN brands, and these expenses are principally expended by Calvin Klein's licensees and other authorized users of the CALVIN KLEIN brands.