Tommy Hilfiger

Martijn Hagman

Chief Executive Officer, Tommy Hilfiger Global & PVH Europe


Martijn Hagman is the Chief Executive Officer of Tommy Hilfiger Global and PVH Europe. Martijn has helped over his 12 years with the company to evolve TOMMY HILFIGER into one of the world’s most recognized premium lifestyle brands, and establish the foundation for the PVH Europe organizational structure, moving from a mono-brand to a multi-brand organization with PVH’s acquisition in 2013 of the Calvin Klein Europe business. With a consumer-centric mindset, Martijn has driven the vision to evolve digital business operations, modernize the fashion value chain, progress towards aggressive sustainability targets and circularity innovations, and sustain healthy top and bottom-line growth.

Martijn joined Tommy Hilfiger in 2008 as Group Controller. He was promoted in 2009 to Vice President, Group Finance, and, following PVH's acquisition of Tommy Hilfiger in May 2010, he transitioned to the Tommy Hilfiger Europe organization as Senior Vice President, Finance. Martijn was appointed as Chief Financial Officer, PVH Europe, in April 2013 and extended his financial oversight role to include Tommy Hilfiger's global operations in September 2014. He added the role of Chief Operating Officer, PVH Europe, in November 2017.

Prior to joining Tommy Hilfiger, Martijn worked at Ernst & Young for 10 years within the International Audit practice, spending time in the Amsterdam and San Jose, California offices. Martijn graduated from the University of Amsterdam with a Masters in Business Economics in 1998. He is a Dutch Certified Auditor (RA) and has a CPA license with the California Board of Accountancy.


Avery K. Baker

President and Chief Brand Officer, Tommy Hilfiger Global


Avery Baker is the President and Chief Brand Officer for Tommy Hilfiger. She has global responsibility for every aspect of the brand’s product, marketing and experiences across all categories, regions and media channels.

Since joining the company in 1998, Avery has been instrumental in evolving TOMMY HILFIGER into one of the world’s most recognized premium lifestyle brands. She has a track record of developing and implementing brand building strategies that drive business growth and brand equity.

Avery was appointed the company’s Chief Brand Officer in 2014 and brought together creative and business management to deliver a new brand vision, leveraging a powerful combination of pop culture, fashion, technology and entertainment. She has driven transformational programs including TOMMYNOW - the fashion industry’s largest and most successful “See Now, Buy Now” runway show. During her tenure, the high-profile partnerships established with influential tastemakers including Lewis Hamilton, Zendaya, Gigi Hadid, KITH and Vetements significantly increased brand relevance and expanded the company’s appeal to a younger consumer base.

In 2019, Avery stepped away from her role as Chief Brand Officer to work in a consulting capacity for the company as part of the non-executive Tommy Hilfiger Brand Advisory Board. She returned to the company as President of Tommy Hilfiger Global in 2020.

Avery graduated from the Northwestern University with a Bachelor’s in Communications. She lives in Amsterdam with her husband, her two children and their Covid puppy.


Jennifer Puetzer

Chief Financial Officer, Tommy Hilfiger North America


Jennifer Puetzer serves as Chief Financial Officer, Tommy Hilfiger North America. In this position, she oversees financial reporting, budgeting, re-forecasting and day-to-day financial operations for the Tommy Hilfiger retail and wholesale divisions in North America.

Prior to this role, Jennifer served as Executive Vice President, Finance, Tommy Hilfiger North America. Jennifer joined Tommy Hilfiger in 2005 as the Assistant Controller of Tommy Hilfiger Retail USA and has held various positions with increasing responsibility throughout her tenure at PVH. She has over 20 years of experience in retail, finance and accounting, beginning her career as a staff accountant at Sterling Optical.

Jennifer graduated from Marist College with a Bachelor of Science degree in Accounting.


Adelyn Cheong

Senior Vice President for Tommy Hilfiger Asia Pacific


Adelyn Cheong is the Senior Vice President for Tommy Hilfiger Asia Pacific. In this role, she is responsible for directing and executing strategies that deliver financial results and the overall brand management of the Tommy Hilfiger business in the region. Adelyn has oversight of regional merchandising, store design, visual merchandising, marketing and communications, working in close collaboration with the country Managing Directors on all in-country brand and product matters.

Prior to joining Tommy Hilfiger in 2018, Adelyn worked for Esprit, where she held general management roles for retail markets across Greater China, as well as several senior merchandising positions. She began her career as a buyer with Robinson’s department store in Singapore.

Adelyn graduated from Nanyang Technological University in Singapore with a Bachelor of Business degree in Marketing. She also holds a Diploma in Fashion Design from London Centre for Fashion Studies.