We make bras and underwear that make you feel like you.

True & Co began with a question: what do women want in a bra? Our community of women had a lot to say. So we listened closely, and began creating different kinds of bras and underwear, the kind that women could live in: soft, stretchy, supportive, pretty, confidence-boosting, and above all, designed and made for comfort.

We know how important it is to be comfortable – in your bra, and in your skin.

in 2020 global retail sales (all Heritage brands)

From our beginnings, True & Co’s brand mission has been to listen to the voices of women. When we dare to be true – especially when it comes to our bodies – thoughts, people, culture and ultimately the world we live in changes. True & Co is part of our Heritage Brands business, contributing to its $1.8 billion in global retail sales, with products available on TrueandCo.com and at select wholesale accounts.