IN 2017 GLOBAL RETAIL SALES
COUNTRIES OF DISTRIBUTION
Our Heritage Brands business designs, sources and markets a varied selection of prominent brand label dress shirts, neckwear, sportswear, swim products, intimate apparel, underwear and related apparel and accessories, and licenses our Van Heusen, IZOD, ARROW, Speedo, Warner’s and Olga brands for an assortment of products. The Heritage Brands business also includes private label dress furnishings programs, particularly in neckwear. We design, source and market substantially all of these products on a brand-by-brand basis, targeting distinct consumer demographics and lifestyles in an effort to minimize competition among our brands.
We principally distribute our Heritage Brands products at wholesale in the U.S. and Canada through department, chain and specialty stores, warehouse clubs and mass market, off-price and independent retailers (in stores and online), as well as through pure play digital commerce retailers. As a complement to our wholesale business, which is our core business, we also market products directly to consumers through our Heritage Brands stores, principally located in outlet centers throughout the U.S. and Canada. We currently sell our products online through our directly operated digital commerce websites for Speedo, True&Co., as well as our newly launched IZOD.com, VanHeusen.com, and styleBureau.com sites, which allow consumers to purchase from all three sites in a single shopping bag. Global retail sales of our Heritage Brands business were approximately $3.4 billion in 2017.
We believe that there is potential to generate modest topline growth from our Heritage Brands business, while improving the profitability of the business as we gain market share, develop new products that contain innovative technologies and leverage our supply chain to produce efficiencies.
With a strong foundation in men's dress furnishings, we believe that Van Heusen is one of the best selling national brands of dress shirts in the U.S. It also offers men's and women’s dresswear, sportswear and accessories. Van Heusen was the #2 best selling national brand men’s woven sport shirt in U.S. department and chain stores in 2017. Products are primarily distributed in North America through department stores, approximately 160 company-operated outlet stores in the U.S. and Canada, on VanHeusen.com and styleBureau.com. The brand also has international appeal, with 24 licensees covering approximately 75 territories worldwide in product categories including men's, women's and children's formalwear, sportswear and accessories.
IZOD is known for its youthful, energetic, sports-inspired styling. Collections include men's classic, athletically inspired sportswear, golfwear, jeanswear and performancewear and luxury-style sport collections. IZOD was the #1 best selling national brand men’s woven sport shirt in U.S. department and chain stores in 2017. Products are primarily distributed in the U.S. and Canada through department stores (in stores and online), as well as IZOD.com and styleBureau.com. We also have 25 licensing agreements for IZOD, seven of which are international. The licensees operate approximately 35 free standing stores around the world.
ARROW is known for its classic American styling. The brand's heritage is in dress shirts and the category offerings have been expanded to include sportswear and neckwear. ARROW was the #6 best selling national brand men’s woven sport shirt in U.S. department and chain stores in 2017. The brand is primarily sold in the U.S. and Canada through department store customers (in stores and online). Outside North America, ARROW is licensed in approximately 80 territories and appears on a broad assortment of men's, women's and children's apparel and apparel-related products. There are over 350 free standing ARROW stores globally.
Speedo is the one of the world's top-selling swimwear brands, offering men's, women's and children's swimwear and accessories. The brand's heritage is deeply rooted in competitive swimming; more Olympic gold medals have been won in Speedo than in any other brand. PVH has the exclusive license to the brand in North America and the Caribbean, in perpetuity, from Speedo International, Limited. In North America, Speedo is sold in over 10,000 stores encompassing all distribution channels, as well as through select pure play digital commerce retailers and on SpeedoUSA.com.
A leading intimate apparel brand, Warner's targets the modern everyday woman, who is confident and practical. Warner's offers bras, panties and shapewear, and was the fourth best-selling brand for bras and panties in U.S. Department and Chain stores in 2017. The brand is primarily sold in the U.S. and Canada through department and mass market store customers (in stores and online), as well as select pure play digital commerce retailers.
Olga is a leading intimate apparel brand in North America, focused on fuller-figured women. Products, including bras and panties are designed to be comfortable and engineered for a superior fit. Olga products are currently sold in the U.S. and Canada primarily through department stores (in stores and online), as well as select pure play digital commerce retailers.
Founded in 2012, based in San Francisco and designed in New York City, True & Co. is a direct-to-consumer intimate apparel digital commerce retailer, transforming the way women shop online by matching recommendations far beyond typical measurements. Products are primarily distributed on TrueandCo.com, with the brand currently sold exclusively in the U.S. The 2017 acquisition of True & Co. enabled PVH to further participate in the fast growing online channel and provided a platform to increase innovation, data driven-decisions and speed in the way it serves its consumers across its channels.