We encourage our associates to make a positive difference in their communities, both by giving them the opportunity to contribute to causes they are passionate about and by inspiring collaboration for greater impact. In coming together to support our global goal commitment to support the needs of women and children, our associates also form new relationships across business divisions.
In November 2015, our U.S. offices raised over $200,000 through our annual cross-company PVH Cares campaign in support of 12 spotlight charities, along with an additional $12,000 for our non-profit partner Save the Children. Nearly 150 associates from our Calvin Klein, Tommy Hilfiger and Heritage Brands businesses hosted two days of arts and learning activities for around 175 disadvantaged children with Free Arts NYC. Associates from across the company also hosted a prom dress event for 116 underprivileged girls supported by non-profit Big Brothers Big Sisters and the New York Department of Homeless Services. Associates donated more than 625 dresses for the event, and 30 volunteers helped to create a truly memorable experience for the participants.
In Amsterdam, close to 400 PVH Europe associates dedicated almost 2,000 hours to give back to the community. Outreach efforts included taking elderly people to visit museums, organizing outdoor activities for children and cleaning up plastic waste from the canals of Amsterdam. PVH Europe also worked to combat food wastage by partnering with a non-profit called BuurtBuik, which reallocates leftover food from the employee restaurant to neighborhood centers where the food can be used to feed people in need.
Our business divisions are given the flexibility to support spotlight charities of their own choosing that reflect our overall mission to support women and children. Here are some of the highlights from 2015:
A group of Calvin Klein associates in Korea participated in “Pink Ribbon Love Marathon Seoul 2015” to raise money in support of Korea’s Breast Cancer Foundation.