Several PVH divisions have undertaken sustainable packaging projects in recent years, generating both environmental and business benefits, as well as company-wide engagement for a broader effort. In 2015, we built upon this work by launching a cross-business, global program, driven by our sourcing, marketing, design and CR teams, to move towards our goal of reducing packaging and sending zero waste to landfill.
One key benefit of this company-wide effort is the ability to share best practices and case studies. Speedo USA, for instance, modified its hang-tags by using less material, switching from virgin paperboard to 70% recycled content and adding a “recycle” indicator to encourage consumers to recycle tags. As a result, the division is using 67% fewer trees, saving 56% of the water needed to create the tags, and cutting its carbon footprint by 30%, while saving approximately $150,000 annually.
Tommy Hilfiger North America also launched an initiative to reduce the environmental impacts and costs of labeling across all its product lines. They decreased the number of panels on care labels, shortened the length of UPC tags and plastic stickers and switched from card to vellum material. The project has saved approximately $2 million and eliminated over 130,000 pounds of waste, which is equivalent to about 17 Asian elephants.
In 2016, we will conduct a global baseline exercise to understand the full scope of raw materials used for our on-product packaging footprint. This information will enable us to track progress and identify future initiatives.
As we start our journey toward zero waste to landfill, we are using the following packaging design principles:
REDUCE your packaging – Why? Removing excess packaging means less packaging sent to landfills.
Switch to packaging that's RECYCLABLE – Why? Recyclable materials divert waste from landfills and give materials a second life.
RETHINK your materials – Why? Changing to materials with certifications or recycled content improves the overall sustainability of the packaging.