The ARROW brand has stepped up their offer for the third Quarter
“The ARROW brand has stepped up their offer for the third Quarter.”
Michael Arts, President of PVH Europe
Coming off a successful 2011 launch, the ARROW brand has increased their offer for Fall 2012. Continuing with the theme of rich heritage and design they have incorporated select sweaters, trench coats, and blazers for merchandising purpose.
Pulling original fabrics from their antiquated archive collection they have revolutionized the Arrow Collar Man for tomorrow. With ARROW’s first appearance at Bread & Butter in Berlin, Germany they’ve taken an empty space and transformed it into something that represents the brand in a traditional way, an old school gentlemen’s club. From archive display pieces to current offerings, the space is a true reflection of old and new.
With three centuries worth of knowledge in shirt specialization, the ARROW brand continues positioning themselves in the forefront of the men’s apparel industry. ARROW’s continuing commitment to design, engineer, and merchandise product allow them to deliver the highest quality on the market.
Using the brand’s American roots has allowed ARROW to create a line that is rare in today’s market. While continuing to build the brand’s lengthy heritage they remain true to a tradition embodying the “new age of elegance.”
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, and G.H Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, and DKNY.
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