Geoff Barrett was appointed President, Heritage Sportswear, in February 2015. In this role, Geoff oversees all of the Heritage Brands wholesale sportswear businesses, including Van Heusen, Izod, Arrow and G.H. Bass. Within these divisions, Geoff is responsible for sales, planning, design and merchandising. Previously, Geoff served as President, National Brand Sportswear, where he oversaw the wholesale business for ARROW, Van Heusen and G.H. Bass & Co.
Geoff began his career in Baton Rouge, L.A. as a Buyer in the training program at retailer Gottschalks. In 1984, he followed in his father Walter's footsteps, a 35 year top sales veteran, and joined PVH. Geoff started as a Sales Trainee in Dallas, TX, and then made a lateral move to New Orleans, Iowa and then Washington, DC. Geoff later moved to the company's headquarters in New York City when he became National Sales Manager of ARROW dress shirts and held various sales management positions with increasing responsibility until becoming President, National Brand Sportswear in 2009.
Geoff earned a bachelor of science in marketing from Louisiana State University, which he attended on a swimming scholarship. He is currently a board member at the Madison, NJ Montessori School, Berkeley Aquatic Club, and Chatham Youth Hockey Club.