Eric Reed is Senior Vice President of Brand Management, Tommy Hilfiger Asia Pacific. In this role, Eric is responsible for the go-to-market strategy for Tommy Hilfiger in the region. Eric joined Tommy Hilfiger in 2006, and, during his tenure, he has developed a deep knowledge of the brand and the complexity of its global businesses. Eric has held various roles within Tommy Hilfiger, including Vice President of International Marketing and Communications.
Prior to joining Tommy Hilfiger, Eric worked at Ralph Lauren for 10 years in international marketing and communications. His coverage included Latin America, the Middle East, Asia and Europe.
Eric graduated with a Bachelor in International Studies from C.W. Post, Long Island University and attended Fudan University in Shanghai, China for a one-year Chinese Language immersion program.