Our Heritage Brands business encompasses the design, sourcing and marketing of a varied selection of prominent brand label dress shirts, neckwear, sportswear and footwear, as well as the licensing of our owned brands (other than the Calvin Klein and Tommy Hilfiger brands), for an assortment of products. The Heritage Brands business also includes private label dress furnishings programs, particularly neckwear programs. We design, source and market substantially all of these products on a brand-by-brand basis, targeting distinct consumer demographics and lifestyles in an effort to minimize competition among our brands.
We distribute our Heritage Brand products at wholesale in national and regional department, mid-tier department, mass market, specialty and independent stores in the United States and Canada. Our wholesale business represents our core business and we believe that it is the basis for our brand equity. As a complement to our wholesale business, we also market our products directly to consumers through our Van Heusen, IZOD and Bass retail stores, principally located in outlet malls throughout the United States and Canada.
Heritage Brands Financial Summary
Heritage Brand Dress Furnishings
Our Heritage Brand Dress Furnishings business principally includes the design and marketing of men’s dress shirts and neckwear. We market through our Heritage Brand Dress Furnishings segment both dress shirts and neckwear principally under the ARROW, IZOD, Eagle, Sean John, Donald J. Trump Signature Collection, Kenneth Cole New York, Kenneth Cole Reaction, JOE Joseph Abboud, DKNY, Elie Tahari, J. Garcia, Ike Behar, MICHAEL Michael Kors, Michael Kors Collection, and John Varvatos brands. We also market dress shirts under the Van Heusen, Geoffrey Beene and CHAPS brands and neckwear under the Nautica, Jones New York, Ted Baker, Axcess, U.S. POLO ASSN., Hart Schaffner Marx, Claiborne and Robert Graham brands.
Heritage Brand Sportswear
Our Heritage Brand Sportswear segment principally includes the design and marketing of sportswear, including men’s knit and woven sport shirts, sweaters, bottoms, swimwear, boxers and outerwear at wholesale, principally under the IZOD, Van Heusen, ARROW and J. Garcia brands. We also market women’s sportswear including knit and woven sport shirts, sweaters, bottoms and outerwear under the IZOD brand.
Heritage Brand Retail
Our Heritage Brand Retail segment consists of the operation of retail stores in an outlet store format under the Van Heusen, IZOD and Bass names. We believe our retail stores are an important complement to our wholesale operations because we believe that the stores further enhance consumer awareness of our brands by offering products that are not available in our wholesale lines, while also providing a means for managing excess inventory. Our Heritage Brand outlet stores range in size from 1,000 to 12,000 square feet, with an average of approximately 5,000 square feet.
- Our Van Heusen stores offer men’s dress shirts, neckwear and underwear; men’s and women’s suit separates; men’s and women’s sportswear including woven and knit shirts, sweaters, bottoms and outerwear; and men’s and women’s accessories. These stores are targeted to the value conscious consumer who looks for classically styled, moderately priced apparel.
- Our IZOD stores offer men’s and women’s active inspired sportswear including woven and knit shirts, sweaters, bottoms and activewear and men’s fragrance. These stores focus on golf, travel and resort clothing.
- Our Bass stores offer casual and dress shoes for men, women and children. Most of our Bass stores also carry apparel for men and women including tops, neckwear, bottoms and outerwear, as well as accessories such as handbags, wallets, belts and travel gear.
We license our Heritage Brands globally for a broad range of products through approximately 40 domestic and 40 international license agreements covering approximately 120 territories in total.
America's #1 dress shirt brand name, Van Heusen, has been associated with stylish, affordable and high-quality dress shirts since the introduction of the patented Van Heusen "soft folding" collar in 1921, which only added to the history of its manufacturer, Phillips-Jones Company, Inc., a shirt company with a history that dated back to 1881.
Since its introduction in the United States almost 80 years ago, IZOD has evolved from an idea sprung from the imagination of an apparel executive to a sportswear authority, becoming an American apparel institution in the process.
ARROW commands extraordinary brand recognition for its fashionable yet functional apparel, and consistently ranks in the top 50 in consumer brand awareness in the United States.
GH Bass & Co.
G.H. Bass & Co. is an iconic footwear brand that embodies classic American style by combining New England prep, rugged outdoor design, and industry renowned quality and durability.