IN 2015 GLOBAL RETAIL SALES
COUNTRIES OF DISTRIBUTION
Our Heritage Brands business encompasses the design, sourcing and marketing of a varied selection of dress shirts, neckwear, sportswear, swim products, intimate apparel, underwear and related apparel and accessories under prominent nationally and internationally known brand names, as well as the licensing of our owned brands (other than the Calvin Klein and Tommy Hilfiger brands), for an assortment of products. The Heritage Brands business also includes private label dress furnishings programs, particularly neckwear programs. We design, source and market substantially all of these products on a brand-by-brand basis, targeting distinct consumer demographics and lifestyles in an effort to minimize competition among our brands.
We distribute our Heritage Brands products at wholesale through national and regional department, chain, specialty, mass market, club, off-price and independent retailers (in stores and online) in the U.S., Canada and Mexico(1), as well as through select pure play digital commerce retailers. Our wholesale business represents our core business and we believe that it is the basis for our brand equity. As a complement to our wholesale business, we market our products directly to consumers through our Van Heusen retail stores, which are principally located in outlet malls throughout the U.S. and Canada. We also operate a digital commerce site for Speedo. Global retail sales of our Heritage Brands business were approximately $3.6 billion in 2015.
"Our iconic heritage brands remain central to PVH, as we focus on achieving market share gains in North America and driving improved margins."
– Ken Duane
Chief Executive Officer, Heritage Brands and North America Wholesale
With a strong foundation in men's dress furnishings, Van Heusen ranked as America's #1 best selling national brand dress shirt across U.S. Department and Chain Stores in 2015. It also offers men's dress furnishings, men's and women's sportswear and accessories. Products are primarily distributed in North America through department stores and in approximately 170 company-operated Van Heusen outlet stores in the U.S. and Canada. The brand also has international appeal, with approximately 30 licensees covering approximately 85 territories worldwide in product categories including men's, women's and children's formalwear, sportswear and accessories.
IZOD is known for its youthful, energetic, sports-inspired styling. Collections include men's classic, athletically inspired sportswear, golfwear, jeanswear and performancewear and luxury-style sport collections. Products are primarily distributed in the U.S. and Canada through department stores (in stores and online). For the last several years, IZOD has consistently achieved 5% market share in various categories, including polos and casual slacks, across U.S. Department and Chain Stores. We also have approximately 30 licensing agreements for IZOD, eight of which are international. The licensees operate approximately 70 free standing stores around the world.
ARROW is known for its classic American styling. The brand's heritage is in dress shirts, and the category offering has expanded to include sportswear. ARROW ranked as the #2 best selling national brand dress shirt across U.S. Department and Chain Stores in 2015. The brand is primarily sold across the U.S. and Canada through department store customers (in stores and online). Outside North America, ARROW is licensed in approximately 120 territories and appears on a broad assortment of men's, women's and children's apparel and apparel-related products. There are over 400 free standing ARROW stores globally.
Speedo is the world's top-selling swimwear brand, offering men's, women's and children's swimwear and accessories. The brand's heritage is deeply rooted in competitive swimming, as more Olympic gold medals have been won in Speedo than any other brand. PVH has the exclusive license to the brand in North America & the Caribbean, in perpetuity, from Speedo International Limited. In North America, Speedo is sold in over 10,000 stores encompassing all distribution channels, as well as through a Company-operated digital commerce site, SpeedoUSA.com.
A long-time leading intimate apparel brand, Warner's targets the modern everyday woman, who is confident and practical. Warner's offers bras, panties and shapewear, and had the largest market share for average figure wire-free bras in U.S. Department and Chain stores in 2015. The brand is primarily sold in the U.S., Canada and Mexico(1) through department and mass market store customers (in stores and online).
Olga is a leading intimate apparel brand in North America, focusing on fuller-figured women. Products, including bras, panties and shapewear are designed to be comfortable and engineered for a superior fit. Olga products are currently sold in the U.S. and Canada primarily through department, chain and mass market store customers (in stores and online) .